Introduction

In this project, I’ve developed a comprehensive marketing framework for Tupperware Brands Corporation, using the company as a case study to showcase my strategic and creative abilities. Tupperware’s current transformation, marked by its focus on sustainability and digital-first operations amid significant financial restructuring, provides a relevant and timely context to explore innovative marketing solutions.

The portfolio includes a detailed marketing strategy, a 3-month content calendar, an affiliate marketing plan, and a paid media approach. Each section is tailored to address Tupperware’s unique challenges and opportunities, offering actionable insights that align with modern consumer expectations and market dynamics. Through this project, I aim to demonstrate my ability to craft adaptive and impactful strategies that resonate with its brand identity and audience needs.

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